We have just discovered this great new book 'How 30 Great Ads Were Made: From Idea to Campaign'.
Telling the story of how some of the most inspiring and iconic advertising from recent years was created, it's a great insight into how a fragile idea is nurtured into a captivating, beautiful piece of work.
Find out more here.
We spotted this interesting & highly appropriate use of 'Show Through' on a recent Met Police advert.
Show Through is the technique of printing text back to front on the reverse of a thin sheet of paper. As the paper is so thin, the text comes through and as in this case can be used to great effect.
