Top

How 30 Great Ads Were Made: From Idea to Campaign

We have just discovered this great new book 'How 30 Great Ads Were Made: From Idea to Campaign'.

Telling the story of how some of the most inspiring and iconic advertising from recent years was created, it's a great insight into how a fragile idea is nurtured into a captivating, beautiful piece of work.

Find out more here.

5th March 2012
Posted by Jonathan

Tags—

Ad book Ad book
Ad book
Ad book
Ad book
Top

Intelligent, thought provoking advertising

We spotted this interesting & highly appropriate use of 'Show Through' on a recent Met Police advert.

Show Through is the technique of printing text back to front on the reverse of a thin sheet of paper. As the paper is so thin, the text comes through and as in this case can be used to great effect.

9th December 2011
Posted by Jonathan
Evening Standard advert Evening Standard advert Evening Standard advert
Evening Standard advert
Evening Standard advert
Evening Standard advert
Evening Standard advert