Yesterday saw the 80th birthday of Dieter Rams, the inspirational genius behind some of the 20th century's most iconic product design. Dieter's 10 principles for good design have become a mantra that all designers should aspire too.
The V&A hosted an enthralling talk with Thomas Heartherwick ahead of their forthcoming exhibition last Friday. It was incredible to hear in detail about a handful of the many breathtaking Heatherwick Studio projects, with Thomas showing an infectious, childlike enthusiasm for each – past and present. I'm looking forward to the exhibition and to enlightening people with the reasons for the London bus having a 'droopy' windscreen (sight lines!).
Here's a brief glimpse of the new identity we are currently developing for photographer and good friend Will White.
More images to come soon...
We have just discovered this great new book 'How 30 Great Ads Were Made: From Idea to Campaign'.
Telling the story of how some of the most inspiring and iconic advertising from recent years was created, it's a great insight into how a fragile idea is nurtured into a captivating, beautiful piece of work.
Find out more here.