Ideas Factory

Wrenbridge and Legal & General - 67 Tufton Street 
Identity / Brochure / Website / Hoarding / Marketing 

67 Tufton Street is a recent development of Wrenbridge situated in the heart of Westminster, comprising 19 beautiful apartments and 3 unique penthouse apartments.

The challenge was to create a brand identity for 67 Tufton Street development, to appeal to both International and London based investors, as well as owner occupiers. It was paramount for the brand to reflect the subtle Art Deco style and maintain a sense of elegance and beauty. It needed to work across all mediums – both on and offline and reflect the traditional feel of the building’s location in the heart of Westminster.

Ideas Factory created a brand personality to appeal to the target audience whilst encapsulating the core messages of the development; well considered, well located, well connected and well developed. 67 Tufton Street balances minimalism and elegance, while conveying the historic charm of the original foundations and surrounding environment.

Timeless typography was combined with a warm and modern colour palette, perfectly balancing the old and new whilst reflecting the residential nature of the development. The results were careful and considered, communicating the core values of the development in a classic and
subtle way.