D&G Asset Management
Identity / Stationery / Report / Brochure
As brand guardians of Douglas & Gordon, Ideas Factory were asked to create an identity to launch their partnership investment scheme, D&G Asset Management.
The Challenge
A new player within the investment market, the brand had to appear credible and professional, with the reassuring undertones afforded by an affiliation with D&G.
The Solution
The solution was to retain the familiar Douglas & Gordon colours and evolve their striped linear graphic into circles, suggesting expansion, growth and targets. The brand invokes the spirit, creativity and drive of Douglas & Gordon but with restrained, sophisticated undertones. A financial report and 80-page brochure were the main pieces of communication. We also designed stationery and produced all advertising and marketing material.
The Result
Following the initial launch, D&G Asset Management have seen continual year on year growth. We continue to create various collateral from reports to brochures, that underpin their success.