Ideas Factory

Scott Dunn
Brochures / Promotional Literature / Marketing Material / Direct Mail

Travel company Scott Dunn create premium, bespoke holidays for individuals and families. Working across all types of holidays, their audience is broad and their appeal is far reaching.

Challenge
Scott Dunn approached Ideas Factory with a number of challenges. Unaligned, inconsistent marketing material was not reaching out to the correct audience or clearly communicating the unique Scott Dunn offer. Scott Dunn also wanted to achieve a greater market share through being re-positioned as an innovator rather than a follower.

Solution
By employing a sensory, experience-driven approach we helped elevate Scott Dunn to a premium, inspirational brand. The use of sophisticated photography and refined production aided in clearly conveying the unique experience that a Scott Dunn holiday provides. Captivating and consistent brand messages were applied across all marketing materials.

Results
The strategy and concepts were implemented across Scott Dunn's online and offline marketing and resulted in an immediate improvement in efficiencies and in consistency of message. All departments reported a positive response with improved levels of business. Brand values and brand loyalty have been reinforced, culminating in the wining of 'Favourite Specialist Tour Operator' at the prestigious Condé Nast Traveller Readers’ Travel Awards 2011. The unique proposition, the Scott Dunn experience, is now core to the Scott Dunn message.

 



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