Ideas Factory

Identity / Stationery / Brochure / Website 

Champions of Chelsea are a leading boutique estate agency, offering a bespoke service to all current and prospective clients. They asked Ideas Factory to reflect the ethos of their business through a contemporary, reliable and high-end brand identity.

Champions hold the keys to some of the most wonderful homes in Chelsea but their current branding felt outdated and out of touch with their target audience. We needed to reflect the nature of their business whilst appealing to some of the most influential buyers in London and the rest of the world. A brand refresh would highlight their unique positioning with the marketplace, competing with well established, national and international brands, as well as an identity which would instill trust in their potential vendors, buyers, landlords and tenants. 

Ideas Factory created an engaging, intelligent brand that allowed Champions to show off their personality in the saturated market. Ideas Factory gave birth to Kingsley, a pointer, who became the trusted marque for the brand. Playful use of typography and colours allowed this brand to flourish, as well as a polka dot pattern and witty puns. The interior and exterior of the Champions office also benefited from a redesign, with an interactive window display, beautiful signage and amazing attention to detail. The Champions website was developed to be user friendly and was designed with tablets in mind, resulting in a slick and beautiful website. 

The careful use of typography, colours and the Kingsley marque mean that this boutique estate agency stand out in one of the most affluent parts of London. The brand is full of personality and is a vibrant splash in the heart of Chelsea.

"When we first made touch with the Ideas Factory I must confess I was sceptical.

We are an independent agency of five years standing and, knowing their groundbreaking work for Douglas & Gordon, I was concerned that they would be too big, even too good for an agency of our size.

The good news is that they are not just good, they are superb, and all my worries about a marketing agency – not listening or working hand in hand with us – proved absurd. The great thing about the Ideas Factory is that they not only listen to who you are and what you want, but they seem to have the ability to turn this base material into something very special indeed.

Working closely with the Ideas Factory we have completely rebranded our agency, covering everything from our website to our office design and frontage to our logo to our promotional materials. There is nothing they have done for which we are not proud and delighted.

I would recommend them to any agency, no matter what size, as money very well spent."

Guy Watson
Managing Director