Ideas Factory

St George - Sovereign Court Area Guide
Marketing Material 

St George West London create sustainable, luxury new homes in London under the arch of the Berkeley Group of Companies. They create homes that surpass expectations in terms of design, quality of construction and their vision for a sustainable development.

Challenge
St George approached Ideas Factory to create an area guide for their Sovereign Court development. The Guide had to communicate the St George brand and the Sovereign Court brand whilst creating an engaging, informative communication piece which would inform investors about the merits of buying a property in the development. The development has been launched initially in the Far East.

Solution
Ideas Factory created the guide out of four separate booklets: Restaurant, Area, Sustainability and Interiors. The booklets were created to maximise the importance of each section and to highlight key selling points. They were designed in a reportage style, using large imagery and simple typography to create pace and ensure ease of use.

Results
The booklets were printed with a spot Pantone colour and a vibrant image on their covers, all held in a bespoke Fedrigoni Sirio slip case designed with a branded pencil as a closing mechanism. The guide conveys the high end nature of the development whilst staying within the St George guidelines.