Ideas Factory

BNP Paribas Real Estate - The Station
Identity / Brochure / Website / Marketing

Located at the site of an old police station in fashionable East Dulwich, The Station is a unique development by BNP Paribas Real Estate, comprising four luxury apartments and five contemporary townhouses.

The Challenge
Our challenge was to create a brand identity and provide an effective marketing plan for the development, whilst differentiating between the townhouses and apartments. It was imperative to create a brand that would reflect the vibrant community culture whilst conveying a contemporary feel, in order to appeal to the target audience of families, young professionals and the bohemian spirited.

Naming the restored apartments in the Victorian villa Station House, and new-build townhouses Station Yard, Ideas Factory created a unifying identity with a personality that captured the rich mix of the area's social and cultural heritage.

Through the thoughtful use of typography, watercolour textures and contemporary illustrations, Ideas Factory were able to create a standout identity for the development that could be effectively marketed across various communication platforms, both online and offline.