Ideas Factory

Land Securities - Wellington House
Identity / Brochure / Website / Marketing & Exhibition Materials

Land Securities are the largest commercial property company in the UK and a member of the FTSE 100. Founded in 1944, they now own and manage more than 29 million sq. ft. of property, from shopping centres to offices. Land Securities has built its reputation on innovation, creativity and sensitivity to local surroundings. They aim to carry the same philosophy through to the residential market, Wellington House being their first Prime Central London residential development.

Challenge
Even in the heart of London some addresses stand out. Wellington House, situated on Buckingham Gate, a few hundred yards from St James’s Park and Buckingham Palace is one of them. Ideas Factory were appointed to deliver an identity and a comprehensive set of marketing materials to assist in the securing of immediate, off-plan sales.

Solution
The logo was applied to a number of materials and combined with a variety of finishes to create a truly unique identity. These included etching key messages on samples of the stone being used on the building itself, which we then photographed and incorporated into the designs. The marketing brochure is presented in a beautiful, laser-cut slipcase.

Results
The success of the campaign extended to the Far East, where
response to the adverts was overwhelming and the marketing suites proved a resounding success. The campaign was supported with a website and a micro-site, the latter developed to aid in owner relations and communication.



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