Ideas Factory

Wilfords Victoriana Ad Campaign
Advertising

Wilfords is an independent estate agency based in the heart of Kensington. They offer a personalised boutique service with the clout of a large corporate agent.

Challenge
Ideas Factory were approached by Wilfords to create a 12 month corporate advertising campaign. The goal was to make them stand out in a crowded market place and get people  talking, while helping to define the brand personality. 

Solution
The team created a series of adverts showcasing bespoke illustrations, based on the reasons clients choose Wilfords over other estate agents. By combining vintage Victorian engravings to create unusual and surreal compositions, a campaign was created using these unique images to communicate the reasons as to why customers should appoint Wilfords.

Results
The result is an impressive series of adverts featuring truly unique images. Published across multiple London property magazines, the campaign has provided Wilfords with valuable  market presence that is imperative within an extremely competitive sector.